Membership Site Retention – Why Are They Leaving ?

Running a membership site can be a little hard particularly if it appears that your members are leaving faster than they are coming in. However, while this is certainly one of your key issues, your members may be having a different focus and that is, quite frankly a perception of value for their time and or money.

Creating huge value is very important if you want to get members and keep those members. People want to feel like they have received significantly more than they paid for. It’s true that some may not gripe about getting fundamentally good information, however this should not stop you from attempting to raise the perception bar significantly. Word of mouth is the most powerful advertising medium.

There are a couple of ways to increase this perception and one is the offer of special bonuses. These can be either announced or unannounced. Pleasant surprise offerings can be a way of letting your members know that you care. These bonuses can be resell rights or PLR products that you picked up on the side (hand’s off for you!). These can be for you to purchase and the perceived increased value can be quite high!

Another thing you can do is offer more than one format of content. We are not saying that all content needs to be in audio, video and text — though that wouldn’t be a bad idea, lol. For example, you could create an article, a video, and audio that all get the same basic information across, but in different formats. Having audio, video and text enables the material to find resonance with many different audience learning styles. Your chances of giving user satisfaction is much higher this way.

A great way to make this as easy as possible is to create a video. From there, you can extract the audio. You can then have the video transcribed in the form of text. Voil! You now have three different formats that will satisfy your members and make them feel like they are getting a great bargain!

The last of our tips today, has to do with making your site look seriously professional. While you might be able to get away with a very basic site, doing simple things like adding graphics and having a nice layout can go a long way to giving a great impression of value.My teachers have always told me not to judge a book by its cover — and guess what ? I rarely ever heeded that important advice. I nearly always buy books based on the cover designs and I suspect many others do too! A great looking site is always a joy to explore.

Try to do all of the above mentioned tips. A rule of thumb is give 10 times the monthly value and your clients won’t leave.The first month is the most critical, this is when more than eighty percent of your members typically re-question whether they are getting value of their money.